Scentsy Says 2013 is all About ‘Violet Leaf’

Fast growing home fragrance company Scentsy Fragrancehas named Violet Leafas its up-and-coming fragrance note for 2013.

The earthy and herbaceous Violet Leaf fragrance note is extracted from the heart-shaped leaves of the violet plant. Unlike the fragrance of a violet flower which is sweet and powdery, Violet Leaf exudes an organic, green fragrance with a subtle floral undertone and watery accents of melon and cucumber. This fragranceis gentle on the senses, providing tranquil moments of respite and calm, according to the company.

“In our fast-paced society, people yearn for simple, disconnected moments,” said Heidi Thompson, president of Scentsy, Inc. “ Violet Leaf’s pure expression of nature is the perfect backdrop to unwind and decompress in today’s increasingly connected, digital world.”

Tom Pastre, president of Creatique, a fragrance industry consulting firm, said naming Violet Leaf as ScenTrend 2013 shows Scentsy’s continued commitment to uncovering on-trend perfumery notes. “Violet Leaf is modern, a fresh and soothing representation of nature that is innately appealing,” Pastre said. “Uplifting, cool, green, yet warm, earth-born, calming—even a bit mesmerizing. Violet Leaf takes you to a different place, far away from the challenges we face every day.”

Scentsy Fragrance products are sold through a network of more than 200,000 Independent consultants in the US, Puerto Rico, Guam, Canada, Germany, UK and Ireland.